Off-page SEO is a process of building paths across the internet to lead back to your website. You’re basically laying out a yellow brick road so web visitors can find their way to your website (more about that in our Content section).
On-page SEO ensures your website complies with Google’s criteria for a visitor-friendly website. If you imagine Google to be a tour operator, your website is a destination. On-page SEO is the process that ensures the destination is wheel-chair friendly, well-attended by staff, and clean and pleasant before the tour guide brings tourists to your destination. On-page SEO is predominantly performed on the back end of your website, so you won’t necessarily see any differences. It simplifies the code, making it easier for Google to read.